Privacy Policy

This Privacy Policy explains how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and safeguards your personal information when you visit our website at pizzalucedelivery.digital, place orders through our platform, or otherwise interact with our services. Please read this policy carefully. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

We are committed to protecting your privacy and handling your personal data in a transparent, lawful, and responsible manner. This policy is designed to comply with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable state and federal regulations governing the collection and use of personal data.

1. Who We Are

Pizza Luce is a food delivery and restaurant service operating through its digital platform at pizzalucedelivery.digital. We provide online food ordering, delivery coordination, and related services to customers across the United States.

For purposes of this Privacy Policy, Pizza Luce acts as the data controller with respect to personal information collected through our website and services. If you have questions about this policy or our privacy practices, please contact us using the information below:

2. Information We Collect

We collect various categories of personal information depending on how you interact with our website and services. Below is a detailed overview of the types of data we collect:

2.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect the following personally identifiable information:

• Full name
• Email address
• Phone number
• Billing address and delivery address
• Username and password (stored in encrypted form)
• Profile photo (if voluntarily provided)
• Date of birth (for age verification purposes)

2.2 Payment and Transaction Information

When you make a purchase or process a payment through our platform, we collect:

• Payment card type and last four digits
• Billing name and address associated with your payment method
• Order history, including items purchased, quantities, prices, and timestamps
• Transaction identifiers and confirmation numbers

Full payment card numbers are processed by our PCI-DSS-compliant third-party payment processors and are not stored directly on our servers.

2.3 Usage Data and Behavioral Information

We automatically collect certain information when you visit or interact with our website, including:

• Pages viewed and time spent on each page
• Clickstream data and navigation patterns
• Search queries entered on our platform
• Items added to your cart or wish list
• Order frequency and preferences
• Referring URLs (websites that directed you to ours)
• Time and date of your visits

2.4 Device and Technical Information

We collect technical information about the device and software you use to access our services:

• IP address
• Browser type and version
• Operating system and version
• Device type (desktop, mobile, tablet)
• Device identifiers
• Screen resolution and language settings
• Mobile carrier information (if applicable)

2.5 Location Information

To facilitate accurate food delivery, we may collect:

• Precise or approximate geolocation data (with your permission)
• Delivery address information you provide when placing an order
• General location inferred from your IP address

2.6 Communications and Feedback

When you contact us or participate in surveys, reviews, or promotions, we may collect:

• The content of messages or emails you send us
• Customer service interaction records
• Ratings and reviews you submit
• Survey responses
• Social media usernames or handles if you interact with us on social platforms

2.7 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activity on our website. For more details about the specific cookies we use and how to manage your preferences, please see Section 9 (Cookie Usage) of this policy.

3. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. Below is a detailed explanation of how and why we use your data:

3.1 Providing and Managing Our Services

• Processing your food orders and coordinating delivery
• Creating and managing your account
• Communicating with you about your orders, including confirmations, updates, and delivery notifications
• Processing payments and issuing refunds or credits
• Verifying your identity and preventing fraudulent transactions
• Providing customer support and responding to your inquiries

3.2 Improving Our Platform and Services

• Analyzing usage patterns to enhance website functionality and user experience
• Conducting research and development to improve our menu offerings and delivery services
• Testing new features and technical improvements
• Diagnosing technical issues and fixing bugs
• Monitoring performance and security of our systems

3.3 Marketing and Promotional Communications

• Sending you promotional emails, newsletters, and special offers (with your consent or as otherwise permitted by law)
• Personalizing marketing messages based on your preferences and order history
• Displaying targeted advertisements on our website and third-party platforms
• Administering loyalty programs, contests, or giveaways
• Conducting customer satisfaction surveys

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us at [email protected]. Please note that even if you opt out of marketing emails, we may still send you transactional communications related to your orders.

3.4 Legal and Compliance Purposes

• Complying with applicable laws, regulations, and legal obligations
• Responding to lawful requests from government authorities or law enforcement
• Enforcing our Terms of Service and other agreements
• Protecting our legal rights and interests
• Preventing, detecting, and investigating fraud, abuse, or security incidents

3.5 Analytics and Business Intelligence

• Measuring the effectiveness of our marketing campaigns
• Tracking website traffic and user engagement metrics
• Generating aggregated statistical reports about our customer base
• Making data-driven business decisions to improve our services

4. How We Share Your Information

We do not sell your personal information to third parties for their own marketing purposes. However, we may share your information with third parties in the following circumstances:

4.1 Service Providers and Business Partners

We engage trusted third-party service providers who assist us in operating our business and delivering services to you. These service providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security measures. Categories of service providers include:

• Payment processors: To securely process credit card and other payments
• Delivery partners: To coordinate and fulfill your food delivery orders
• Cloud hosting providers: To host our website and store data securely
• Email and SMS communication platforms: To send order confirmations and marketing messages
• Analytics providers: To analyze website traffic and user behavior (e.g., Google Analytics)
• Customer support software providers: To manage customer service interactions
• Fraud prevention services: To detect and prevent fraudulent transactions
• Marketing and advertising platforms: To deliver targeted advertising

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we are required to do so by law or in good-faith belief that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Protect and defend the rights or property of Pizza Luce
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users of our services or the general public
• Protect against legal liability

4.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website before your personal information becomes subject to a different privacy policy.

4.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other business purposes.

4.5 With Your Consent

We may share your information with third parties for purposes not described in this policy when we have your explicit consent to do so.

5. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical security measures designed to protect your data from unauthorized access, use, disclosure, alteration, or destruction.

5.1 Technical Safeguards

• Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard SSL/TLS technology (HTTPS)
• Password hashing: User passwords are stored using strong cryptographic hashing algorithms
• Firewalls and intrusion detection: We use network firewalls and intrusion detection systems to monitor for unauthorized access attempts
• Secure payment processing: Payment card data is processed by PCI-DSS-compliant third-party processors
• Regular security audits: We conduct periodic security assessments and vulnerability testing

5.2 Administrative Safeguards

• Access to personal information is restricted to employees and contractors who have a legitimate need to access it in order to perform their job functions
• We provide privacy and security training to our staff
• We maintain data processing agreements with all third-party service providers
• We have incident response procedures in place to address data breaches promptly

5.3 Limitations

While we implement robust security measures, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your personal information. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. We are committed to honoring these rights in accordance with applicable law.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

6.2 General Privacy Rights for All Users

Regardless of your state of residence, we provide the following rights to all users:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to applicable exceptions.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you may withdraw that consent at any time.
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications at any time.

6.3 How to Exercise Your Rights

To exercise any of your privacy rights, please contact us by:

• Email: [email protected]

We will respond to your request within 45 days of receipt. In some cases, we may need to extend this period, in which case we will notify you of the extension and the reason for it. We may need to verify your identity before processing your request. We will not charge a fee for processing your request unless it is manifestly unfounded, excessive, or repetitive.

6.4 Authorized Agent

California residents may designate an authorized agent to submit a privacy rights request on their behalf. To use an authorized agent, we may require written proof of the agent's authorization and may verify your identity directly with you.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

When personal information is no longer required, we will securely delete, anonymize, or aggregate it so that it can no longer be used to identify you.

8. Children's Privacy

Pizza Luce's website and food ordering services are not directed to children under the age of 18. We do not knowingly collect, solicit, or use personal information from individuals under 18 years of age. If you are under 18 years old, please do not use our website or submit any personal information to us.

If we become aware that we have inadvertently collected personal information from a child under 18 without verifiable parental consent, we will take prompt steps to delete that information from our records. If you believe that we may have collected information from a child under 18, please contact us immediately at [email protected].

Our practices are consistent with the requirements of the Children's Online Privacy Protection Act (COPPA), which governs the collection of personal information from children under 13 in the United States.

9. Cookie Usage

We use cookies and similar tracking technologies to enhance your experience on our website, analyze site traffic, and support our marketing activities. A cookie is a small text file placed on your device when you visit a website.

9.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our website, including enabling you to log in, add items to your cart, and complete purchases. These cookies cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting anonymous statistical information.
• Functionality Cookies: Allow our website to remember choices you make (such as your location or language preference) and provide enhanced, personalized features.
• Targeting and Advertising Cookies: Used to deliver advertisements that are relevant to you and your interests, and to measure the effectiveness of our advertising campaigns.

9.2 Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Using our cookie consent management tool when you first visit our website
• Adjusting your browser settings to refuse or delete cookies
• Opting out of interest-based advertising through the Digital Advertising Alliance (DAA) at www.aboutads.info
• Using the Google Analytics opt-out browser add-on

Please note that disabling certain cookies may affect the functionality and performance of our website. For full details about the specific cookies we use and how to manage your preferences, please refer to our Cookie Policy, which is available on our website.

10. International Data Transfers

Pizza Luce is based in the United States, and our website and services are primarily intended for users located in the United States. The personal information we collect is stored and processed in the United States.

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate. The data protection laws of these countries may differ from those in your country of residence and may not offer the same level of protection.

By using our services, you acknowledge and consent to the transfer of your personal information to the United States and other countries as described in this Privacy Policy. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Where we transfer personal data internationally, we implement appropriate safeguards to ensure the protection of your information, including:

• Using data processing agreements with our service providers that include appropriate data protection provisions
• Ensuring that our service providers maintain adequate security standards
• Complying with applicable US federal and state laws governing international data transfers

11. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals.

However, you can control tracking through our cookie management tool and by adjusting your browser settings as described in Section 9 above. We will update our practices if and when a standard for DNT compliance is established.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Pizza Luce. This Privacy Policy applies only to our website and services. We have no control over and assume no responsibility for the privacy practices of any third-party sites or services you visit through links on our platform.

We encourage you to review the privacy policies of any third-party websites you visit before providing them with your personal information. The inclusion of a link on our website does not imply our endorsement of that website's privacy practices.

Third-party platforms through which you may interact with us — such as social media platforms — have their own privacy policies that govern how they handle your personal information. We are not responsible for the privacy practices of these platforms.

13. California-Specific Disclosures

13.1 Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request a list of all third parties to which we disclosed personal information for direct marketing purposes in the preceding calendar year, along with the categories of personal information disclosed. To make such a request, please contact us at [email protected].

13.2 Categories of Personal Information Collected in the Past 12 Months

For California residents, the following is a summary of the categories of personal information we have collected, used, and disclosed in the preceding 12 months:

13.3 Sale and Sharing of Personal Information

We do not sell your personal information for monetary consideration. However, we may share certain categories of personal information with advertising partners in a manner that may constitute "sharing" under the CPRA for purposes of cross-context behavioral advertising. You have the right to opt out of this sharing. To exercise this right, contact us at [email protected].

14. Filing a Privacy Complaint

If you have concerns about how we handle your personal information, we encourage you to contact us first so we can address your concerns directly.

14.1 Contacting Us

To submit a privacy complaint or inquiry, please contact our privacy team at:

• Email: [email protected]
• Website: pizzalucedelivery.digital

We will acknowledge receipt of your complaint within 5 business days and aim to resolve it within 30 days.

14.2 Filing a Complaint with a Regulatory Authority

If you are not satisfied with our response, you have the right to file a complaint with the appropriate data protection authority:

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other business reasons. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Notify you by email (if you have provided us with your email address)
• Post a prominent notice on our website for a reasonable period of time

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after the effective date of any changes constitutes your acceptance of the updated policy.

If we make changes that materially affect how we use your personal information, we will seek your consent where required by applicable law.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and thoroughly.

This Privacy Policy was last updated on July 18, 2026, and is effective as of that date. This policy applies to all personal information collected by Pizza Luce through its website at pizzalucedelivery.digital and related services.